I started my formal education at the Columbus College of Art & Design four years ago, where I learned to see & think creatively, differently.
My design process is constantly evolving and changing, but it has its roots in research and exploration.
Curious by nature, I try to move beyond the explicit problems and see the issues from both a wider & a more intimate angle. Thorough understanding leads to insights and revelations where ideas can start to take shape. Research and analysis blends together with concepts, sketches and hypotheses. Design is born out of a deep understanding of needs and wants, trial and error, effective communication, and moving beyond the obvious.